Department of Communication
Yariv Tsfati received his Ph.D. from the Annenberg School for Communication at the University of Pennsylvania. His research focuses on various audience perceptions of media (in particular on trust in media, and the third person effect) and how these perceptions affect audience processing of media content and media effects. His research was funded by the Israel Science Foundation, the German-Israel Foundation, and other institutes. He received the Worcester Award for the year's outstanding paper published in the International Journal of Public Opinion Research from WAPOR (2004). His coauthored paper "When Jews and Arabs Watch TV Together" received The ICA Best Journal Article of the Year Award (2016), and the ASCOR Dennis McQuail Award for the year's best journal article (2017). Tsfati served as Vice Chair and Chair of the Political Communication Division of the International Communication Association, as editor for the International Journal of Public Opinion Research, and as Associate Editor for the Journal of Communication.
Selected PublicationsTsfati, Y. & Nir, L. (2017). Framing and Argumentation: Two Pathways from Selective Exposure to Political Polarization. International Journal of Communication, 11, 301-322.
Tsfati, Y. (2016). A new measure for the tendency to select ideologically congruent political information: Scale development and validation. International Journal of Communication, 10, 200-225.
Tsfati, Y., & Chotiner, A. (2016). Testing the selective exposure-polarization hypothesis among Israeli online news users: Using three indicators of ideological news exposure and testing for mediating mechanisms. International Journal of Public Opinion Research, 28(1), 3-24.